Quick Rule of Thumb: Which Should Come First–Adding a Blog or a Website Redesign?

by Matt Montaruli on August 9, 2012

You’ve decided that your site needs a redesign. You’d also like to add a blog to your site. Which should you complete first?

Generally speaking, a blog should come first when the site design isn’t hurting conversions. Blogs, being great for SEO, are very useful for driving traffic to a site.

The only greater concern than traffic is conversions. If your design sends your visitors away, you should focus on a redesign first.

If you’ll be redesigning first, you might as well implement a CMS/blog at the same time, since you’ll be recoding the site anyway.